
Necessity, they say, is the mother of invention. For so many anglers getting into fly fishing, a lot of invention goes into assembling everything that is needed in a somewhat expensive sport. Risen Fly, a company that has been selling rods, reels, and a number of other accessories since 2013, was birthed out of that exact necessity.
Ryan, the owner, got into fly fishing as a newlywed. “At that time, there wasn’t a lot of disposable income for my new addiction. I spent a lot of time on Craigslist, and it became clear that there was still the need for good quality gear that is affordable.” That was the genesis of creating a brand and selling his own fly tackle. He was considering his own situation as well as that of young anglers, those who want to give fly fishing a shot, and anyone who might be on a budget. Those same fly fishers, once they get more involved, realize the benefit of having a variety of gear. “Once you get into the sport, it isn’t unreasonable to need four or five rods and reels, and everything specialized that goes with them.”
Risen Fly started on eBay, where Ryan sold products like line and backing. Without much revenue, the money wasn’t there for advertising or a website. However, the success of those initial products allowed the company to move forward. A website was launched, along with the first series of reels. The Icthus reels are built out of fully machined aluminum with cork drags and sealed bearings. With features like those and prices around $150, the reels have been well received. Another line of reels, the larger Anakim, launched shortly thereafter.
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