Fishing, particularly for the most avid members of the angling community, can feel somewhat insular most of the time. Blogs, expositions, stores, and even the sport itself occupy a relatively small corner of the “outdoors” niche.
Consequently, when imagery and concepts from our world make it into the public eye, it can be surprising. Everything from insurance agencies to beer labels to residential developments will enlist a trout or a fly for marketing purposes.
One of the more engaging and fun uses of angling in branding is in sports: minor league baseball in particular. Even if you are not a sports fan, there is a good chance that you have been to a minor league baseball game. A summertime staple of youth groups, little leagues, and community outings, the family-friendly atmosphere allows everyone to take in America’s pastime. Given, the pageantry, food, and promotions can sometimes outdraw the competition itself. But that isn’t a problem.
In fact, it is that very truth that makes it palatable for teams of grown men striving to make millions of dollars in the major leagues to wear uniforms emblazoned with biscuits, raccoons, or catfish. There is certainly a level of fun involved in the logos, uniforms, and identities of minor league baseball teams. Without the need to be menacing or intimidating, owners can utilize regional imagery to capitalize on the community’s interest.