
At The Fly Fishing Show’s stop in Edison, New Jersey, I had the privilege of helping out at the Vedavoo booth. I’ve shared how much I appreciate the gear, and the ethos behind the gear, that Vedavoo creates. Their motto is “better American gear,” and every sling, case, or accessory that comes out of their Massachusetts factory lives up to that ideal.
Consequently, it was easy to talk to show-goers about the various products that were for sale. The updated slings were prominently displayed. Small, yet tremendously functional, pieces like the rod holster and net holster flew off the shelves. Being so close to the New Jersey salt, the packs produced in partnership with Water Master were a big hit. Yet the most eye-catching and traffic-stopping part of the booth was the ten custom painted messenger bags.
The large front panel of the Mainstream Messenger is a perfect canvas for design. Vedavoo rolled out the Mainstream late last year, and I can attest to the fact that it is incredibly functional. While the function is still present in these ten bags, their purpose is to display some of the finest artists in fly fishing today.









