
In art, music, or even culinary pursuits, individuals draw inspiration from the places in which they create. A region, a culture, or a landmark can provide the stimulus that instigates or propels the creative process. For Mana Fly Fishing, everything that is wrapped up in a sense of place matters.
Mana is a relatively new player in the fly fishing industry. Established in Rhode Island, but bearing a Hawaiian name, the company was founded to offer something slightly different in a crowded field. “Mana (pronounced mah-na) is this great Hawaiian word that communicates that there is this energy in everything,” says founder Joe Ware. “It really speaks to appreciating nature and seeking adventure, which are absolutely how I see fly fishing.”
More than the pursuit, this philosophy extends to the power of being in a certain place. This impacted Ware when he initially spent time in Hawaii, far away from his native Northeast. The bonefish of the panhandle flats exuded a similar, but different, energy than the steelhead and stripers of home. This, among other things, lead to him founding Mana and synthesizing the influences of two seemingly disparate parts of the same country. Even the logo, three waves symbolizing the Pacific, Atlantic, and inland waters, incorporates the diversity found within the United States.








