
Every month, thousands of anglers find a small black box in their mail. The VHS cartridge-sized container is full of fly fishing gear, stickers, articles, and, most importantly, flies.
Since 2013, Postfly has been putting quality flies and fly fishing miscellany in the hands of anglers through their monthly subscription service. Far and away the leader in this segment of the industry, Postfly has expanded their Massachusetts-based company to include a full line of fly fishing gear and apparel.
In 2016, Postfly relocated from Boston to Newbury. This location was not only more convenient for the team, but it allowed them to house the rapidly growing amount of gear they were sending to subscribers and other customers. Additionally, it was much more convenient to the spectacular striped bass and other saltwater fishing that the North Shore of Massachusetts provides.
With such amazing angling in the region, other fly fishers frequently travel along Route 1 and pass the Postfly headquarters. Founder and president Brian Runnals explains what happened next: “We put a big sign with ‘Postfly’ and some rods on the building, and people just started stopping in. But it was just a warehouse. It was piles of boxes and shelves of packaged flies.”
But it kept happening. People kept knocking on the door. The Postfly team would welcome visitors and talk fishing, but it wasn’t a fly shop. And for all intents and purposes there wasn’t a true fly shop between Boston and southern Maine.
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