
I use Instagram for Casting Across. It is a great way to promote the website, share the work of those I collaborate with, and see some amazing fly fishing pictures. I am not a professional photographer, and I am far, far from a professional marketer. There are strategies and techniques out there for gaining an audience – gaining followers on Instagram. Some are clever and some have the subtlety of an AOL compact disc mailing campaign.
My favorite (insert sarcasm emoji here) is the faceless, generically named “SuperFlyFishing#1” page.
You’ve seen him… her… it. They like your photos. They follow you. They comment something to the effect of “great pic! come check out our page.” Then, like a stray piece of tippet in the wind, they’re gone.
Don’t get me wrong: I’m not personally offended. This isn’t about getting or retaining some quasi-robotic Instagram hearts. I don’t even feel particularly compelled to police this little postage-stamp-sized corner of the internet.
I just find it obnoxious.









