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A Hat for all Fly Fishing Seasons

August 26, 2004. Myrtle Beach, South Carolina. My brother bought two hats at a store during a buy-one, get-one 50% off promotion. For my birthday, he gave me a bright blue, unstructured Chicago Cubs cap from Twins Enterprises. It was just what I was looking for. Since I started fly fishing, I had worn a …

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Fly Fishing, Inc.

I write about brands and the people behind them. On social media, I photograph logos and will even use the hashtags promoted by corporate marketing. From time to time, I’ll even promote something and try to steer business towards the company that sells or makes it. Why? Short answer: I enjoy it. I suppose that …

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More than a T-Shirt

I’m moving. That means getting rid of stuff. It is a very liberating process. Have we touched that fondue pot any time in the last ten years? No. Is the decorative pewter rabbit dish really “our style?” Nope. Do we need all those fly rods? Yes. Yes, we do. There are a handful of things …

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Living Your Trout Life

For the vast majority of anglers, fly fishing encompasses a lot more than actually fly fishing. Looking forward to a weekend away fishing, it isn’t abnormal to anticipate the late night talks around the fire or the trips to the same dive bar in town. One isn’t any less an angler if the promise of …

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Fish have to Eat: Fly Fishing in the Winter

“Fish have to eat.” If I had a dollar for every time I’ve said that. If you’re a fly fisher, and you’ve gone out in the winter in pursuit of fish, you may have offered that same phrase as part of your explanation to a skeptic. Friends, family members, and concerned passersby might be puzzled …

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Fishing in the Jeans

Being seasonably relevant, Hatch Magazine recently sent links out via social media to the 2014 article Winter Fly Fishing: Leave the Cotton at Home. It is a brief, but sufficient public service announcement that makes a great case for eschewing jeans and sweatshirts in favor of much more efficient materials. As the piece mentions, efficiency …

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