
For the devoted fly fisher, it is easy to be incredibly focused on and in fly fishing. Attention is given not only to the pursuit, but also the corresponding media and retail. It is easy to forget that fly fishing is a small part of the greater angling industry. Other segments, such as freshwater lures and offshore boats, dwarf annual fly rod and travel revenue. Beyond that, angling is just a fraction of the of outdoor industry.
Hiking, camping, paddling, and countless other recreation opportunities exist. And they aren’t in competition with fly fishing. They often complement and augment an experience on the water. Beyond that, companies creating gear and clothing for other outdoor activities have a lot to offer the fly fisher.
This isn’t meant to detract from fly fishing brands or retailers. For something as specialized as reels, tying equipment, or guided expeditions, you should look within fly fishing. Loyalty and support for shops and companies is good. But these days, many fly shops are carrying other outdoor gear. Fly fishing brands are partnering with outdoor brands outside of the fly fishing industry. There is recognition that consumers, across all demographics, appreciate a diverse experience in and around the water.
Here are three reasons to explore the greater outdoor industry when looking for gear to take fishing with you:
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