
With Halloween candy wrappers still blowing down the sidewalk, another sign of the season appear within mailboxes all over the country. Even in a digital age, where millions of products are just a hey Siri away, Christmas catalogs still hold a place in the cultural consumer calendar. For the outdoorsman, one wish book is a comforting omen of the coming holidays: the Bass Pro Shops and Cabela’s Christmas Gift Guide.
For decades, an angler or hunter could expect to receive at least a few hundred pounds’ worth of glossy pages from these two companies. Fishing, Spring Hunting, Fly Fishing, Fall Hunting, and Christmas catalogs came from each brand within days of each other. As waste-consciousness and online shopping converged, the size and quantity of these printings diminished. Then, upon Bass Pro’s purchase of Cabela’s in 2017, mailboxes emptied out even more.
But there is still the Christmas Gift Guide.
Yes, there is virtue in shopping small. There is honor in shopping local. There is nobility in eschewing wanton paper consumption and practices with materialistic overtones. There’s also some cool game cameras that send images to your cell phone on pages 128-129. There’s camo bedding on page 76, crossbows on page 146, and an old timey creel on page 113.
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