
The neighbor to one side of you still hasn’t removed all of the fake spiderwebs from her bushes, and the neighbor on the other side is staking illuminated reindeer down in his front yard. Thanksgiving (the superior holiday, mind you) is a turkey and pie speedbump that simply launches our culture headlong over Black Friday and towards Christmas. And there is no stopping it.
You may have already received the emails. If you are on a fly fishing distribution list, if you have ever bought something angling adjacent, if you have ever stepped foot in or near an outdoor establishment; know that your @whatever.com is squarely within an entire horde’s sights. All you are is another credit card number susceptible to clever marketing.
They’ll offer you free shipping. They’ll offer you 12 days of percentages off. They’ll offer you the world. And like a farm-raised turkey used to being greeted by the friendly farmer, you’ll yield.
Because it is fly fishing stuff. And we all want it under the tree.
Here’s how to navigate the coming onslaught of ads masquerading as gold, frankincense, and myrrh:









