The judicious reader of this website will be well aware that he may encounter content that is fly fishing adjacent. The very subheading of the website, in contrasting white for all to see, promises that what follows is about “the quarry and culture of fly fishing.” The quarry is the fish. But as soon as you delve into rods, flies, locations, history, or conservation you’re squarely within the category of culture. Try as you might, you can’t have one without the other.
This reality does create some consternation among anglers, from time to time. If paid attention to, the sheer volume of the stuff and the marketing and the social media intensity can be off putting. For what it is worth, there is a kernel of truth in that sentiment. But there is more to the industry than that. Here are three observations:
- Fly fishing is a small economic fish in a big outdoor industry pond.
- No one is forcing you to scroll Instagram, attend a film festival, or read this website.
- The vast majority of people are in it for the genuine love of the quarry and the culture of fly fishing.
And I have a great example of that third point.