
There is a cliché image of what fly fishing ought to be. Perpetuated by retirement plan advertisements and stock image photos, it is the wicker-creel toting, floppy hat wearing, “traditional” fly fisher. Not incidentally, anglers of all demographics maintain this stereotype.
Stepping outside of these orthodox visuals is a risky proposition. Incremental steps in new directions or variations on common themes are often accepted in the name of “something fresh and different.” But branching out into innovative territory has the potential to offend the sensibilities of consumers.
Or, if the direction that fly reel design has been going for the past few years is any indication, garner the acclaim of an industry.
The reel may very well be the most stalwart component of the fly angler’s arsenal. For a long time, it has been referred to as “something to hold line.” While this may be true for many simply pursuing trout, the diversification of fly fishing opportunities has necessitated a significant change in what goes into making a reel. Stouter drags and higher capacities have to be balanced with reasonable weight. Porting reels and skeletonizing frames achieved this equilibrium. The results also created some very nontraditional designs. And anglers loved it.









