
Bright and shiny sells. Often, bright and shiny is only indicative of the external: a façade and nothing more. The fly fishing industry is not immune to this marketing malady. Reels, apparel, and flies that look really good or capture the eye might not help you one bit when it comes to catching fish. In a visual world, form has the capacity to overshadow function.
If you’re on “fly fishing social media,” chances are you’ve seen Pirate Fly Fishing’s fly patch pop up in your feed. It is hard to miss: it’s a big, bright, brown trout-colored rectangle. Sometimes they display it all on its own, other times it is covered with meaty streamers. It looks appealing, and it looks like it works. Their publicity efforts worked on me, because I was interested enough to click on through to their website. After checking out their site, I was interested enough to contact the company.
Pirate Fly Fishing is Maddie Bonthron and Justin West. They live outside of Denver, are recently out of college, and want to make functional products that “look good doing it.”







Teton Tenkara – Fly Fishing Books





