
Hop online and you’ll see some folks that put the mental in environmentalist. Some of the best/worst are:
- A pulled-over motorist, chucking a tortoise into a pond to “help the turtle.”
- A brilliant tourist shoving a baby bison into his SUV because it was cold out.
- A child taking care of a bluegill by drying it off with a towel before tossing it back into the lake.
The last one is excusable and cute. The first two ought to have you rolling your eyes. But none of them cost you money. That doesn’t mean that there haven’t been some earth-saving measures that haven’t touched your wallet in one way or another. Or $1.6 billion.
But before interacting with that number and the contradictory ecological integers that go into its sum, it is worth talking about what conservation is and what it isn’t.









