For the devoted fly fisher, it is easy to be incredibly focused on and in fly fishing. Attention is given not only to the pursuit, but also the corresponding media and retail. It is easy to forget that fly fishing is a small part of the greater angling industry.  Other segments, such as freshwater lures and offshore  boats, dwarf annual fly rod and travel revenue. Beyond that, angling is just a fraction of the of outdoor industry.

Hiking, camping, paddling, and countless other recreation opportunities exist. And they aren’t in competition with fly fishing. They often complement and augment an experience on the water. Beyond that, companies creating gear and clothing for other outdoor activities have a lot to offer the fly fisher.

This isn’t meant to detract from fly fishing brands or retailers. For something as specialized as reels, tying equipment, or guided expeditions, you should look within fly fishing. Loyalty and support for shops and companies is good. But these days, many fly shops are carrying other outdoor gear. Fly fishing brands are partnering with outdoor brands outside of the fly fishing industry. There is recognition that consumers, across all demographics, appreciate a diverse  experience in and around the water.

Here are three reasons to explore the greater outdoor industry when looking for gear to take fishing with you:

Find real value

I’m not surprising anyone when I say that there are a lot of things that carry an incredible price tag simply because of the label. Products can get marked up a significant amount because of the logo slapped on the side. And as long as people continue to buy, it will continue to happen.

Clothing is a perfect example. Within fishing, there are both premium and budget brands that use very similar fabrics and design. The angler has options. But the options are limited in comparison to what is offered as “hiking clothing.” The sheer volume of functional and comfortable clothing built for the trail is staggering. Along with that variety comes a greater range of price options.

Discover specialized  gear

Innovation is usually the result of problem solving. The solution, however, might address a number of problems that extend beyond the initial question. Rock climbers have problems they are trying to solve. Trail runners encounter a different set of variables to contend with. As they innovate the next and best, they may both end up with something lighter or more compact.

Fly fishers  appreciate and benefit from things that are light, compact, durable, breathable, waterproof, or some combination thereof. Problems that have been solved in other outdoor pursuits can answer the very questions that you have.

Diversify your experience

Preferences, time, and budget aside, there is no rule that says you can’t enjoy multiple outdoor activities. Some, such as kayaking or camping, partner naturally with fly fishing. Caving and surfing might not fit as well. But there is nothing stopping you from discovering, enjoying, and getting involved with something new.

Go down the rabbit hole of looking into the next aisle of the outdoor store, the next page of the catalog, or the next ranger program at the park. That exploration can  open your eyes to another part of the natural world. It might not be fly fishing, but there is a very good chance that there is something else out there that gets you where you ultimately want to be: outside.

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Recently I’ve incorporated some great outdoor products from “non-fly fishing” brands into my fly fishing. Take a look at these three quick reviews.

Also, take a look at these related articles:

• My favorite fly fishing shoe is a kayaking shoe.
• Trail running as a way to get to more fish.