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Pop Fly: Fishing Imagery in the Minor Leagues

Fishing, particularly for the most avid members of the angling community, can feel somewhat insular most of the time. Blogs, expositions, stores, and even the sport itself occupy a relatively small corner of the “outdoors” niche. Consequently, when imagery and concepts from our world make it into the public eye, it can be surprising. Everything …

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Fly Fishing Books, part 2

The statistics on how little our culture reads are discouraging. I’m not on a campaign to change the course of literary appreciation through the fly fishing community, but appreciating the sport naturally extends to what has been written. Three months ago I put together a list of four books on fly fishing that I recommend. …

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In the Sight Line

“I can’t say that I know much about the whole man-jewelry market,” I said. Edgar Diaz laughed at my hesitance. “I get that a lot,” he said. “But some really manly men have picked up a cuff or two and wear it all the time.” And here I am, about a month later, wearing mine …

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Shifting Access: Fly Fishing & Crowd Funding

Every year, hundreds of new pieces of fly fishing gear and accessories enter the market. Consequently, for many brands there is a significant chance that their latest and greatest will get overlooked. The days and dollars of research and development don’t pay off as expected. Marketing campaigns might not resonate with consumers. And an item …

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Fly Fishing, Inc.

I write about brands and the people behind them. On social media, I photograph logos and will even use the hashtags promoted by corporate marketing. From time to time, I’ll even promote something and try to steer business towards the company that sells or makes it. Why? Short answer: I enjoy it. I suppose that …

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Backing

I wonder if I’ll ever see this backing again. I might. The reel that it is going to be spooled onto is going to feature a six-weight line. There are plenty of circumstances where I could get into a very large trout, a steelhead, or carp that could run me out a hundred feet. But, …

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Under the Tuscan Trout, part 2

The Galleria dell’Accademia. The Ponte Vecchio. The Cattedrale di Santa Maria del Fiore. For the past few days, I’d been standing in these places absorbing the immensity of their historical and cultural significance. Statues, paintings, and facades that I’d been seeing my whole life were now right in front of me. There were moments that …

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4 Reasons For Good Line on Small Streams

As the springtime temperatures climb, anglers also begin to move up to the hollows and highlands in pursuit of mountain trout. Whether it be brook trout in the east or wild cutthroats in the west, the species that occupy high gradient small streams are a favorite quarry of fly fishers. The nature of mountain creek …

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Living Your Trout Life

For the vast majority of anglers, fly fishing encompasses a lot more than actually fly fishing. Looking forward to a weekend away fishing, it isn’t abnormal to anticipate the late night talks around the fire or the trips to the same dive bar in town. One isn’t any less an angler if the promise of …

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You’ve Caught Mail: Looking at Fly Subscriptions

It was Cousin Eddie that so succinctly summed up the value of the jelly of the month club: “Clark, that is the gift that keeps giving throughout the entire year.” And while he was the only character in National Lampoon’s Christmas Vacation that was optimistic about the prospect of twelve months of jams delivered straight …

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